Social Media (YouTube) Content Analysis to 5 Indonesian’s Super Priority Destination

The COVID-19 pandemic directly provided a huge answer to leaders. Therefore, all countries and their respective must have various competent policies or strategies overcome the impact of pandemic, course these are implemented adapted developing conditions, one which is Virtual Tourism innovation. A tourist activity that can be enjoyed anywhere anytime, because it only requires an internet network, social media platforms gadgets. With emergence this innovation, hoped maintain tourism reduce at home. purpose study was determine implementation Government Policies in 5 Super Priority Destinations (Lake Toba, Labuan Bajo, Borobudur, Mandalika Likupang) through (YouTube) with comparative case promotions conducted Wishnutama Sandiaga's tenure. Quantitative descriptive research method using YouTube videos collected since January 1st. 2020 February 4, 2022. number samples used 65 meet requirements Destinations. testing tool Nvivo 12 Pro several stages Node creation total comparison subject object research. result Sandiaga more communicative promoting new programs such as video content created consistent upload schedules. Both same significant focus on Lake Toba destination. messages included uploaded dominated by Communication Policy well informative from each In addition, support two also use Advertising, Persuasive Educational messages.
 Keywords: analysis; communication policy; super priority destinations; promotion; youtube.